Inc. 5000

Case Studies


With a growing demand for its award-winning data storage solutions, Nexsan needed a new approach to inside sales to scale up and acquire more customers. memoryBlue’s results-oriented approach created a relationship where reps became part of the Nexsan team, carrying revenue quotas and closing deals.

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When a round of venture capital came through, Salsa Labs needed to scale up quickly. memoryBlue crafted a customized inside sales solution that led to a significant increase in revenue and better use of Salsa’s core team.

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Eloqua wanted to quickly build a top performing inside sales team from scratch for their headquarters in Vienna, Virginia. memoryBlue produced and delivered the inside sales talent necessary to propel the team to record-setting results.

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The following case study illustrates how memoryBlue has allowed Metastorm, a leading provider of Business Process Management (BPM) software, to achieve greater sales and marketing accountability into the generation and management of its sales leads.

Just as importantly, the memoryBlue program has enhanced the working relationship between Sales and Marketing by allowing Sales to focus on qualified near-term opportunities and Marketing to focus on developing additional leads into qualified opportunities – all leading to greater return on Marketing’s investment on its lead generation programs.

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The following case study showcases how memoryBlue has allowed Orchestro (formerly Vision Chain), a leading global provider of demand and supply chain solutions, to develop its customer and target database and build its sales pipeline rapidly and economically.

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