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Inside Sales Blog

A Statistical Approach to Cold Emails: Why it’s a Must in Your Sales Toolbox

August 3rd, 2017
by Brady Clarkson

Email imageThroughout my childhood, I grew up with a familiar and constant mantra ingrained in my daily thoughts: always be prepared. This has manifested itself in various ways throughout my life, including my career in sales. At a young age, I realized that how you say something is certainly important. But I also found that what you say – word choice – is clearly just as critical. As I began my role as a Sales Development Representative at memoryBlue, I wanted to capitalize on a medium that allowed my ongoing commitment to strong word choice and messaging to come across in its purest form: email. Continue Reading

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