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Inside Sales Blog

Minding the Gap Between Sales and Marketing

August 26th, 2014
by Mark Musitano

Minding the Gap Between Sales and Marketing

A successful sales process is a complicated series of events that ultimately pays off in the victory of a “win,” as so many closers like to call it. This end point is always the sweetest part of the process for those who sell because it represents the culmination of their struggles, and brings a feeling of accomplishment. These are feelings each of us can relate to, regardless of our profession. In the complex sale achieving this sales “victory” involves a process in which all players have a unique understanding of their positions and what they are required to do in order to win. Continue Reading

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